However, one of the world’s most successful direct marketers told me just one of the ideas I’m going to give you was worth at least half a million dollars to him. E-mail me and I’ll tell you who he is, which idea and why.
But every one of these 'ploys' – tricks, gimmicks, ideas, principles, what have you – is proven. It has worked for somebody, often many people. Some may seem deceptively simple. Some may seem ....
.... relevant to you, some not. Some may call for a more
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